Midea - Barbecue - ANIMA Barcelona

Strategy & Design

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Midea

Gas barbecue

This design is the first approach of the manufacturer to the bbq world.


A deep market research was done in USA that give us a conclusions a list of needs to solve in the design phase. This needs was solved throw new features like: modularity, night light to cook in the night, interchangeable trays, magnetic cook tools, etc