WORTH - Lawn Mower - ANIMA Barcelona

Strategy & Design

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Worth

Lawn Mower

1st cooperation project between Ànima & Worth became a MPP+ garden tools range of 5 items: Lawn Mower, Chainsaw, Hedge Trimmer, Grass Trimmer, Blower.

The range is inspired in automotive shapes like used in Lamborghini cars, with sharp & dynamic surfaces combined with strong & rugged spirit that makes this design recognisable & very different from the competitors.

84V lithium battery pack was also required by customer to match all the future tools range.