VIETA Home - ANIMA Barcelona

Strategy & Design

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Vieta · Home Audio

Comprehensive design services

Concept · Style · Positioning · Development · Follow-up

Barcelona

2004-2011

 

Elegance and beauty of line for the home

Vieta is a Catalan firm that, for more than fifty years, has been committed to excellence in the audio and image sector, searching for a balance between product, user and environment and selecting original, cutting edge designs that are timeless.

For Vieta, ÀNIMA Barcelona has created various collections of audio and video equipment for the home. The project's philosophy was to incorporate new technologies into the articles in these series and present products on the market with touchscreens and players for different media (USB, iPhone, internal memories, memory cards, etc.), as well as using high quality materials for the finishes, such as aluminium, and unifying aesthetic criteria so that all the products benefit from the same elegance and beauty of line that make these collections stand out.

Carlos Alberdi

Project Manager at Vieta

 

«The experience of my work with ÀNIMA Barcelona has shown me that they understand Vieta's needs, as well as being able to detect the consumer's needs.

I've learned that design doesn't always mean high manufacturing costs. Also that outsourcing to China is feasible if you understand how to work and know how to handle the necessary tools, and ÀNIMA Barcelona knows this very well.

Design isn't only a drawing. You have to be able to transform it into a product and ÀNIMA Barcelona has helped us a lot in this process.»