ANIMA Design
Product design agency based in Barcelona

What is industrial design and what does it involve?
Industrial design is the discipline that combines creativity, technical knowledge, and strategy to develop functional, aesthetic, and feasible products.
It consists of transforming ideas into tangible solutions that enhance user experience and add competitive value to companies.

What is the difference between industrial design and product design?
Product design focuses mainly on creating a specific object, while industrial design takes a broader approach: it includes research, ergonomics, technical feasibility, production, and market analysis. At Anima Design, we combine both approaches to achieve comprehensive results.

What benefits does industrial design bring to a company?
Industrial design helps companies differentiate from competitors, optimize manufacturing processes, improve user experience, and strengthen brand identity. All of this translates into higher competitiveness and better business results.

How does industrial design influence innovation and competitiveness?
Industrial design drives innovation by integrating new technologies, materials, and processes. This allows companies to launch more efficient, sustainable, and attractive products, gaining relevance in an increasingly demanding global market.

Why does investing in industrial design increase product sales?
Good design increases the perceived value of a product, builds consumer trust, and creates a differentiated experience. This not only attracts new customers but also fosters loyalty and reinforces brand recognition in the market.

What industrial design services do we offer?
At Anima Design, we offer comprehensive product design, strategic consulting, engineering, prototyping, production support, and visual communication assistance.

Do you design products from scratch or also improve existing designs?
We do both: we develop products from the initial idea and also optimize existing designs to enhance their functionality, aesthetics, or production feasibility.

Do you offer prototyping and product testing?
Yes. We have Protobox, our own prototyping and manufacturing division, where we create mock-ups, functional prototypes, and technical tests to validate designs before production.

Do you work with companies from any sector?
Yes. Our experience covers sectors such as mobility, healthcare, consumer goods, technology, sports, and habitat. Each project is adapted to the specific needs and characteristics of the client.

Can you assist during the production and manufacturing phase?
Yes. We accompany the client throughout the entire process (from design definition to industrialization) collaborating with manufacturers and ensuring final product quality.

What is the workflow of an industrial design project?
Our process includes: research and analysis, creative conceptualization, technical development, prototyping and validation, and finally, industrialization and production support.

How long does a product design project take from start to finish?
The duration depends on the project’s complexity, but generally ranges from 3 to 9 months. We always adapt the timeline to the client’s needs and market requirements.

How do you ensure the technical feasibility of a design?
From the start, we integrate engineering criteria, materials, and manufacturing processes, working in parallel with prototypes and technical validations.

What tools or technologies do you use in design (CAD, 3D printing, etc.)?
We use advanced 3D CAD software (including Solidworks), simulation and rendering tools, as well as prototyping technologies such as 3D printing, CNC machining, and additive manufacturing.

How is the intellectual property of a design protected?
We advise clients on protecting their designs through patents, utility models, and industrial design registrations, ensuring that innovation is legally safeguarded. We can also manage the registration process, as we are familiar with the required documentation.

How much does an industrial design project cost?
The cost varies depending on the complexity, scope, and schedule of the project. Each proposal is tailored to the client’s specific needs.

How is a product design budget calculated?
We consider estimated working time, technical complexity, required resources, and the development phases involved.

Can I hire a one-time service or only full projects?
We offer both: one-time collaborations to address specific needs and full projects from conceptualization to manufacturing.

What types of companies do you work with?
We work with SMEs, multinationals, startups, and public institutions, always adapting the process to each reality.

Do you accept projects from entrepreneurs or startups?
Yes. We offer tailored and scalable solutions for entrepreneurs looking to launch their first product to market.

Can you work with international companies?
Yes. We have developed projects internationally and have experience in export and internationalization processes.

How is client communication handled during a project?
We maintain close and constant communication through regular meetings, clear deliverables, and collaborative digital tools to ensure transparency and agility.

What are the current trends in industrial design?
Key trends include sustainability, circular design, digitalization, product customization, and the integration of new technologies such as IoT and artificial intelligence.

Which materials are most sustainable for product design?
It depends on the sector and application, but recyclable, biodegradable, or low-impact materials such as bioplastics, recycled aluminum, or certified woods are preferred.

How can industrial design help reduce production costs?
By optimizing processes, simplifying components, improving assembly, and selecting more efficient materials without compromising quality.

What role does ergonomics play in product design?
Ergonomics is essential to ensure products are comfortable, safe, and user-adapted, improving the user experience and increasing market acceptance.